About Keka
Keka is India's #1 People Operations Platform, trusted by 8,500+ businesses to manage their HR, payroll, attendance, and performance processes. We are on a mission to make HR delightful — and we're looking for passionate people to help us scale that mission through world-class marketing.

Role Overview
As the Email Marketing Lead at Keka, you will own the end-to-end email marketing strategy — from nurture and lifecycle campaigns to product announcements and re-engagement programs. You will work closely with product, sales, and content teams to drive pipeline growth, improve customer retention, and elevate the Keka brand across every inbox.

Location - Hyderabad (On-site)

Key Responsibilities
Strategy & Campaign Management
Own and execute the full email marketing calendar — nurture, lifecycle, transactional, and re-engagement campaigns.
Develop and manage multi-touch email workflows for each stage of the buyer and customer journey.
Plan and lead product launch, feature announcement, and event-driven email campaigns.




Partner with sales and BDR teams to build targeted outbound email sequences for account-based marketing.
Content & Personalization
Write compelling email copy and collaborate with designers for on-brand HTML templates.
Build energetic, personalized email experiences using segmentation, behavioral triggers, and intent data.
Maintain and continuously optimize the master template library for consistency and performance.
Analytics & Optimization
Own email performance metrics: open rate, CTR, CTOR, conversion rate, unsubscribe rate, and revenue attribution.
Conduct rigorous A/B testing on subject lines, CTAs, layout, and send-time optimization.
Deliver monthly performance reports with actionable insights to senior leadership.
Monitor deliverability health — manage sender reputation, SPF/DKIM/DMARC compliance, and list hygiene.
Technology & Operations
Manage and optimize marketing automation platforms (HubSpot / Mailchimp).
Build and maintain segmente

📌 Email Marketing Lead (Hyderabad)
🏢 Keka HR
📍 Hyderabad