A BIT ABOUT US
Trek is an awesome place to work, with amazing perks for all employees. We
build only products we love, provide incredible hospitality to our customers,
and change the world by getting more people on bikes. When you’re on our team,
you’re taken care of, encouraged to learn and grow, and given lots of
opportunities to do so. Give us your best, and we’ll give it right back. Sound
pretty sweet? Then come join us
JOB DESCRIPTION
Full Title: Programmatic Marketing Specialist - DSP, CTV & Digital Media Buying
Location: India (Hybrid working)
Experience: 5 to 8 Years
Reporting To: Digital Marketing Manager
About the Role
We are looking for an experienced Programmatic & Digital Media Buyer to lead the
planning, execution, optimization and reporting of programmatic advertising
campaigns across global markets. This role will be responsible for driving
awareness and consideration, as well as enabling store visits and eCommerce
performance through programmatic display, video, CTV, OTT, native and digital
audio channels.
This will be a role spanning multiple markets in multiple sizes,
so global experience or experience adapting strategies to differing markets and
budgets would be a requirement.
The ideal candidate will have hands-on experience managing campaigns through
DSPs such as DV360 and other leading programmatic platforms, with strong
expertise in audience strategy, media planning, campaign optimization,
measurement and attribution.
This role will work closely with performance marketing, analytics, creative and
regional marketing teams to deliver measurable business outcomes.
Key Responsibilities
Programmatic Media Planning & Strategy
* Develop and execute programmatic media strategies aligned with brand and
business objectives.
* Build audience-first media plans across display, video, native, audio,
mobile, OTT and Connected TV (CTV).
* Identify opportunities to expand reach, improve efficiency and drive
incremental business impact.
* Plan
📌 Programmatic Marketing Specialist (India)
🏢 Trek
📍 India