Why This Role Matters
At AirAsia MOVE, our goal is to become the most customer-centric travel platform in Asia. The heart of that goal lives within our booking experience. To strengthen our team, we are looking for a Principal Product Designer to own the evolution of our core travel flows, specifically for flights and hotels.
As a high-level individual contributor, you won't just be "designing screens", you will be focusing on the UX architecture, systems logic, user flows, and sophisticated motion that turn a complex booking process into an easy and elegant journey. You will be the standard-bearer for design craft quality, ensuring that every transition and touchpoint reinforces trust and drives conversion for tens of millions of users.
What You Will Do
Master the Flow: Lead the end-to-end design of complex booking journeys, utilizing advanced user flow mapping to eliminate friction and optimize conversion rates for our flight and hotel products.
Elevate the Craft:
Push the boundaries of our product experience by integrating high-fidelity motion design and contributing to the evolution of our mature design system.
Lead by Example: While an individual contributor role, you will mentor and grow junior designers by demonstrating what excellent quality (of design craft) looks like in practice, communication, and strategic thinking.
Data-Informed Iteration: Partner with Product and Data teams to translate behavioral metrics and A/B testing results into design improvements that move the needle on key business outcomes.
Strategic Alignment: Collaborate with engineering and stakeholders to ensure technical feasibility while maintaining an intuitive, consistent experience across all platforms (web and mobile app).
What Success Looks Like
Conversion Excellence: Your optimizations lead to measurable improvements in booking completion rates and reduced drop-off in the travel funnel.
📌 Principal User Experience Designer (Bengaluru)
🏢 Airasia
📍 Bengaluru
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