Responsibilities
- Developing effective media buying strategies.
- Comparing and negotiating ad space, rates, and time slots with various media outlets.
- Developing media planning to identify target audiences and craft effective campaigns.
- Optimize plans and budgets according to the best media mix to maximize ad exposure.
- Prepare schedules and adjust when needed.
- Experiment with new platforms and channels.
- Ensure ads are creative and displayed appropriately.
- Monitor costs and return on investment (ROI).
- Report to clients and build long-term relationships.
Requirements
- Proven experience as a Media Buyer or similar role; experience in digital media is preferred
- Familiarity with media-buying, planning and research
- Interest in following advertising and media trends
- Working knowledge of media analytics software (e.g. com Score)
- Valuable knowledge of ERP systems is a plus.
- Excellent communication and negotiation skills
- Organizational and multitasking abilities
- Attention to details
- Critical thinking skills
- BSc/BA in Marketing, Advertising, or a related field