13 Aug
|
Channel I'M
|
Kalamassery
13 Aug
Channel I'M
Kalamassery
We are looking for a highly experienced and result-oriented Digital Media Head to drive digital growth initiatives across multiple brands and client accounts.
This is a senior leadership position requiring 6–8 years of proven hands-on experience in digital marketing, performance marketing, marketing technology, and campaign management, preferably within a digital media agency environment. The ideal candidate should possess deep expertise in managing large-scale campaigns, leading cross-functional teams, integrating AI-driven marketing solutions, and delivering measurable business outcomes.
The candidate must have complete command over up-to-date digital marketing ecosystems, campaign optimization strategies, analytics platforms, CRM integrations, and marketing automation tools.
Key Responsibilities
Growth Strategy & Campaign Leadership
* Lead end-to-end digital growth strategies for multiple clients and internal brands.
* Design, execute, and optimize high-performance campaigns across digital platforms.
* Manage multiple campaigns simultaneously while ensuring delivery against business objectives.
* Drive customer acquisition, lead generation, brand visibility, and revenue growth initiatives.
AI-Powered Marketing & Automation
* Integrate AI tools and workflows into campaign planning, content generation, audience targeting, and performance optimization.
* Utilize predictive analytics, automation, and personalization technologies to improve campaign effectiveness and conversion rates.
* Continuously evaluate emerging AI marketing technologies and implement best practices.
Performance Marketing
* Own and manage paid marketing campaigns across:
* Meta Ads (Facebook & Instagram)
* Google Ads (Search, Display & YouTube)
* LinkedIn Ads and other relevant platforms
* Monitor campaign performance, optimize budgets, and maximize ROI.
* Develop audience strategies, retargeting frameworks, and conversion funnels.
Data Analytics & Performance Reporti
📌 Digital Media Head (Kalamassery)
🏢 Channel I'M
📍 Kalamassery