Job Description
As a Product Business Analyst, you will be the bridge between raw data and strategic decisions. You will not only analyze *what* is happening but also help predict *what* will happen, leveraging advanced analytics, automation, and AI to uncover deep insights. You ll translate complex data into clear, actionable recommendations that empower our product and business teams to make informed decisions, drive growth, and enhance user engagement
Key Responsibilities
Core Analysis Insights:
Execute end-to-end data projects, answering key business questions through robust analytical frameworks and delivering actionable insights.
Track and analyze user behavior across product flows (clickstream, data events, drop-offs, conversion funnels) to identify points of friction and opportunities for improvement.
Conduct deep-dive analyses to support product, business and growth teams, including cohort analysis (LTV), advanced user segmentation, pricing elasticity, and demand forecasting.
BI Automated Reporting:
Build, maintain, and automate intuitive,
self-service management dashboards to track core growth metrics (user acquisition, engagement, retention).
Develop and deploy automated reporting solutions across Performance, SEO, ASO, and CRM, integrating company-wide KPIs to provide a single source of truth.
AI Predictive Analytics:
Identify and implement opportunities for AI-driven automation within the analytics workflow to improve efficiency and scale insights generation.
Leverage statistical methods and AI/ML techniques to identify anomalies, forecast key trends, and build predictive models for user churn, segmentation, and lifetime value.
Partner with product and data science teams to support the development and evaluation of current AI-powered product features.
Experimentation Strategy:
Design, measure, and evaluate the impact of A/B tests and growth experiments across all product verticals and payment experience.
Drive periodic metrics reviews with stakeholder
📌 Product Analyst (Delhi)
🏢 ixigo
📍 Delhi