Job Title
Senior Sales Manager/Sales Manager
Function
Direct Marketing
Department
Direct Marketing
Reporting To
(Title)
Area/Regional Sales Manager
Superior
’s Superior
(Title)
Zonal Manager
Unit
Birla Sun Life Insurance Company Ltd
Location
Zone
Business
Life Insurance
Date
October 2015
- Job Purpose

Drive Insurance Business from assigned team and Orphan database across campaigns. To ensure all the pre and post sales support and services to the clients along with the team. To maintain Ensure not only achieving the target but also to make sure there is a consistent growth in the business every quarter.
- Dimensions

What are the areas (in quantitative terms) the job has an impact on?

Dimension
Remarks

Manpower (Nos.)
Direct: 5-7

Indirect: N/A

FYP Targets
~ Rs. 8 mn

NOP Targets
200-250

Renewal Collection on orphan Base
20-30 crores of AUM
- Job Context & Major Challenges (What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Unit/Zone?

Key Challenges for the role –




- To drive adoption of Service to sales approach on the Orphan customer.
- To ensure differentiated and segmented approach to various campaigns
- To manage attrition of the front line sales force and limited availability of quality talent.
- Principal Accountabilities

Accountability
Supporting Actions

Implementation of Loyalty Model
- To ensure maintenance of relationship with Orphan customers.
- Up-Sell to customers assigned through various campaigns.
- Ensure Renewal collection and AUM conservation of the assigned base.

Achieve Targets related to Premium and NOP in order to contribute in overall growth of the company
- Allocate leads to the team members as per targets decided.
- Periodically monitor and review performance on the assigned topline and health parameters
- Handhold and guide them on the sales process, lead conversion and closure of sale
- Aggressively downloading all the RnR activities running by the organisation.

Executes smooth

📌 SM Malda DM (West Bengal)
🏢 Aditya Birla Capital
📍 West Bengal