We are looking for a Growth & Marketing Manager who can drive business growth, build lead pipelines, and improve conversion processes for our influencer marketing agency. The ideal candidate should have experience in outbound lead generation, CRM management, website growth, SEO, and digital outreach strategies.
This role requires a mix of strategic thinking, execution, and analytical skills to generate high-quality leads and contribute to revenue growth.
Key Responsibilities
Lead Generation & Business Growth
- Build and execute lead generation strategies for brands and potential clients.
- Identify and target decision-makers across marketing, branding, and digital teams.
- Create outbound campaigns through LinkedIn, email marketing, WhatsApp, and other channels.
- Generate qualified leads and maintain a strong sales pipeline.
- Coordinate closely with the business and client servicing teams for lead closures.
CRM Management
- Manage and optimize CRM systems for lead tracking and reporting.
- Maintain accurate lead data, follow-ups, and conversion tracking.
- Build automation workflows to improve efficiency and lead nurturing.
Website & SEO/GEO
- Work on website optimization to improve traffic, engagement, and conversions.
- Execute SEO/GEO strategies to improve search visibility and inbound lead generation.
- Coordinate with internal/external teams for website updates and landing pages.
ORM & Brand Presence
- Monitor and manage online reputation across platforms.
- Ensure robust brand visibility and positioning through digital channels.
- Identify opportunities for partnerships, collaborations, and brand growth.
Email Marketing & Outreach
- Create and execute email newsletter campaigns for lead nurturing and retention.
- Handle WhatsApp outreach and LinkedIn DM campaigns professionally.
- Track campaign performance metrics including open rates, response rates, and conversions.
Research & Forensic Analysis
- Conduct competitor and market resea