About Freshly

Freshly is building a trusted daily-fresh food platform for India, delivering in minutes. We're rebuilding the traditional retail supply chains to reduce the production-to-plate cycle to hours, with a solid private-label economics, so that the consumer gets - fresh, clean, premium-quality food at accessible price points. Our dark stores are becoming multi-format engines, with Freshly Café — a fresh-food play served in minutes from the same network — launching soon.

The Role

You will own the complete physical journey of every order — mandi/vendor floor to customer doorstep. You own all three miles, the SLA architecture that binds them, and the supply-chain P&L.; You set the strategy, design the network and processes, define and keep raising the SLAs, and run the daily operating rhythm that delivers them — as a founding member of the leadership team with a clear path to Director / VP Operations.

What You Will Own

Strategy & Network Design
- End-to-end supply-chain strategy — sourcing model, dark-store network expansion (catchments, sizing, layout, launch playbooks),



delivery architecture — and the P&L; levers behind it: procurement cost, wastage, manpower productivity, delivery cost per order.
- Demand forecasting and daily indenting for a perishable assortment — the availability-vs-wastage trade-off that makes or breaks fresh.

First Mile — Mandi / Supplier to Dark Store
- Run the procurement engine: buyer teams, price discovery and negotiation vs. daily mandi rates, quality-check and grading.
- Build the supplier ecosystem — mandi agents, FPOs, direct-farm relationships, vendors — with scorecards on quality, fill rate and landed cost.

Dark Store Operations
- Own availability, quality, productivity and cost across the network through Cluster Managers and Store Teams— morning shelf readiness, FEFO rotation, quality culls, order-to-handover within SLAs, and tight inventory and wastage control.
- Run safe, hygienic, fully compliant stores — and ready

📌 Associate Director of Operations (Gurugram)
🏢 Freshly
📍 Gurugram