Summary/Purpose of the Role -
- To build and run the regions commercial performance engine by establishing the systems, processes, tools, and analytics needed to plan, forecast, and deliver volume, market share, and net revenue targets.
- To act as the strategic and operational integrator linking field execution, data-driven insights, and cross-functional collaboration to drive effective, profitable growth and ensure flawless delivery of commercial KPIs.

Role Responsibilities

1. Commercial Planning & Forecasting
- Lead monthly S&OP; and annual planning cycles across 1/3/5-year horizons.
- Build robust short- and long-term industry and ABI demand forecasts using statistical models, market intelligence, and competitive insights.
- Translate forecasts into actionable plans for volume, revenue, and share delivery.
- Partner with sales leadership to align on growth strategies and performance targets.

2. Performance Management & Delivery
- Own regional targets for volume, net revenue, and market share alongside the Sales Director.




- Run weekly/monthly performance management routines to track KPIs, diagnose gaps, and drive corrective actions.
- Enable a performancedriven culture rooted in data, insights, and disciplined execution.

3. Analytics, Insights & Capability Building
- Own the regional analytics agenda and deliver tools/processes that elevate forecasting accuracy, sales efficiency, and productivity.
- Work with experts to build capabilities such as price elasticity modelling, discount analytics, competitive intelligence, routines automation, and reporting digitization.
- Convert unstructured data from multiple sources into meaningful insights for commercial decision-making.

4. Commercial Systems, Processes & Efficiency
- Set up and continuously improve systems, processes, and tools to plan, measure, and enhance commercial performance.
- Identify opportunities for automation, technology adoption, and efficiency gains in monthly volume and revenue delivery proces

📌 Manager - Commercial Planning & Performance Management (Bengaluru)
🏢 Anheuser-Busch InBev
📍 Bengaluru