Connect2Learn is a fast-growing international EdTech company delivering 1:1 live tutoring programs for students across the UK, Australia, the US, and other global markets. We are looking for an experienced Marketing Manager who has previously worked in the international EdTech industry and understands how to generate and scale high-quality leads.
What You'll Do:
- Own and manage end-to-end performance marketing campaigns across Meta and Google.
- Drive lead generation for international markets (UK, Australia, and the US).
- Optimize CPL, CAC, ROAS, and overall marketing performance.
- Work closely with the sales team to improve lead-to-demo and demo-to-sale conversion rates.
- Manage marketing budgets and scale campaigns efficiently.
- Coordinate with creative teams and agencies for ad creatives and landing pages.
- Build and maintain marketing dashboards and reports.
- Develop remarketing and referral marketing strategies.
Who We're Looking For:
- 3-6 years of experience in Marketing.
- Previous experience in EdTech is mandatory.
- Strong understanding of Meta Ads and Google Ads.
- Experience managing marketing budgets and scaling campaigns.
- Exposure to international lead generation is preferred.
- Analytical mindset with hands-on experience in marketing metrics and reporting.
Why Join Connect2Learn?
- Opportunity to build and scale marketing for global markets.
- Work directly with the leadership team.
- High ownership and fast growth opportunities.
- Be a part of an ambitious team transforming online learning for children worldwide.
If you're passionate about growth marketing and have a proven track record in EdTech, we'd love to hear from you.