Senior Manager - Marketing Strategy, Automotive & MobilityJob Title: Senior Manager - Marketing Strategy, Automotive & Mobility
Management Level: 6 Senior Manager
Location: Mumbai, Bangalore
Must have skills: Data-driven marketing, Omni-channel marketing activation for clients, Automotive Industry Expertise

Good to have skills: Marketing, Digital Marketing, CRM, MarTech, Analytics, Sales & Aftersales

Job Summary

The Senior Manager position is within the Marketing Transformation vertical driven by key offerings like Transformative Marketing, Martech, Brand & Creative and Scaled Marketing Services enabled by Generative AI and next-gen capabilities.

The individual would work at the heart of top global automotive and mobility clients and would collaborate on creative projects while bringing in deep industry knowledge and marketing skills. The senior manager may also be asked to work on other projects affiliated with other industries like Consumer Goods & Services, Retail and Travel, Financial Services, Communications, Media & Technology.

Roles & Responsibilities




- Work with leading automotive firms to provide marketing services, define the marketing vision, initiatives, roadmap, and business case to achieve strategic objectives.
- Design marketing strategies, audience/segmentation strategies, personalization and optimization strategies, channel strategies for the client.
- Provide solutions for complex client problems across marketing areas, providing subject matter expertise on respective industry.
- Design acquisition, engagement and retention campaigns.
- Experience in multi-disciplinary design involving channels, people, process, policy, compliance/controls and technology.
- Monitor and analyze market trends, assess competitor''s product and services strategy, to design strategies for the client.
- Shape the operating model and design processes with an understanding of challenges of automotive clients.
- Drive innovation and bring thought leadership to client

📌 ACN MT (Bengaluru)
🏢 Accenture
📍 Bengaluru