About the Job

We are looking for a Performance Marketing Manager to lead BLUORNG's paid growth across Meta and Google Ads. This role is responsible for driving profitable revenue by planning, executing, and continuously optimising performance marketing campaigns.

You will work closely with the founders and creative team to scale customer acquisition, improve ROAS, and make data-driven decisions that directly impact business growth. We are looking for someone who understands both numbers and creativity, has a robust grasp of consumer behaviour, and is genuinely excited about building a fashion brand.

Roles & Responsibilities
- Own the end-to-end performance marketing function across Meta and Google Ads with a primary focus on driving profitable revenue growth.
- Plan, execute, optimize, and scale paid campaigns while consistently improving ROAS, MER, CAC, CPA, and overall marketing efficiency.
- Manage and allocate advertising budgets effectively across channels based on performance and business objectives.




- Develop and execute full-funnel acquisition and retargeting strategies to maximize customer acquisition and conversions.
- Continuously analyse campaign performance and take proactive actions to improve key performance metrics.
- Drive creative strategy by collaborating with the creative team to develop high-performing ad creatives and establish a robust creative testing framework.
- Identify creative fatigue, audience saturation, and optimization opportunities, and implement corrective actions to sustain campaign performance.
- Monitor and optimize website conversion performance by identifying bottlenecks across landing pages, product pages, and the checkout journey.
- Ensure accurate campaign tracking and attribution through Meta Pixel, Conversions API (CAPI), Google Analytics 4 (GA4), and Google Tag Manager (GTM).
- Prepare and present weekly and monthly performance reports with actionable insights, recommendations, and growth opportunities.

What We're Lo

📌 Performance Marketing Manager (New Delhi)
🏢 BLUORNG
📍 New Delhi