22Yards is a fast-growing sports-tech company operating premium cricket venues across multiple cities. We are building the future of community sports through technology, infrastructure, tournaments, coaching and digital experiences.
Responsibilities
· Own end-to-end user growth and retention.
· Build onboarding, engagement and reactivation funnels.
· Implement journeys using CleverTap, MoEngage, WebEngage or similar.
· Create event-based automated customer journeys.
· Improve activation, retention and repeat bookings.
· Manage Push, WhatsApp, SMS, Email and In-App campaigns.
· Work closely with Product and Engineering.
· Run A/B tests and optimize conversion.
· Monitor MAU, CAC, LTV and retention metrics.
Requirements
· 5–8 years in Growth Marketing.
· Hands-on experience with CleverTap or similar platforms.
· Strong lifecycle marketing experience.
· Experience with app marketing.
· Robust analytical and experimentation skills.
Preferred Skills
· SQL
· Firebase
· Mixpanel
· Amplitude
· AppsFlyer/Adjust/Branch
What We Offer
· Own the growth function
· Founder-level exposure
· Performance incentives
· Rapid career growth
Pay: ₹80,000.00 - ₹120,000.00 per month
Application Question(s):
- *1. Which customer engagement/lifecycle marketing platforms have you used extensively?
1. CleverTap
2. MoEngage
3. WebEngage
4. Braze
5. Salesforce Marketing Cloud
6. Others (please specify)
- 2. Have you independently built customer lifecycle journeys and automation for a mobile app or digital product?*
1. Yes
2.No
- 3. Which growth metrics have you directly owned or improved?* (Select all that apply)
1. User Activation
2. Retention
3. MAU/DAU
4. Repeat Purchases/Bookings
5. LTV
6. CAC
7. Funnel Conversion
- 4. Describe one growth initiative or lifecycle journey you personally built and the business impact it achieved.
- . Please share your LinkedIn profile and a portfolio, case study, or screenshots of lifecycle journeys, dashboards, or gr