Title: Digital Marketing & Lead Generation Specialist

Products:
BriefingIQ & EventIQ (SaaS Platforms)

Website:
www.briefingiq.com | www.eventiq.cloud

Location:
Hyderabad, India (Working U.S. Pacific Time Zone)

Employment Type:
Full time

We are looking for an energetic, creative, and results-driven
Digital Marketing & Lead Generation Specialist
to help grow our global brand, generate qualified leads, and support the marketing and sales efforts for our SaaS products.

Key Responsibilities

Digital Marketing
- Plan, execute, monitor, and optimize digital marketing campaigns across:
- LinkedIn Ads
- Google Ads
- Facebook/Instagram Ads
- Develop and execute SEO strategies to improve website rankings, organic traffic, and online visibility.
- Manage website content updates and landing pages.
- Monitor campaign performance and continuously optimize ROI.
- Track KPIs using Google Analytics and other marketing analytics tools.
- Prepare campaign performance reports and actionable insights.

Social Media & Brand Building




- Manage and grow the CEO's LinkedIn presence through strategic content planning and audience engagement.
- Create engaging social media posts, articles, videos, and thought leadership content.
- Increase brand awareness and follower engagement across digital platforms.
- Build the online presence of BriefingIQ, EventIQ.

SaaS Product Marketing
- Develop and execute marketing campaigns for BriefingIQ and EventIQ.
- Create:
- Product presentations
- Sales collateral
- Case studies
- White papers
- One-pagers
- Pitch decks
- Produce blog articles and website content using AI-assisted writing tools.
- Coordinate product launches, webinars, demos, and promotional campaigns.

Lead Generation & Sales Suppor
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- Research target accounts using:
- ZoomInfo
- Apollo.io
- LinkedIn Sales Navigator
- Build high-quality prospect databases.
- Generate Marketing Qualified Leads (MQLs) for the U.S. sales team.
- Support outbound email campaigns and LinkedIn outreach.
- P

📌 Digital Marketing (Hyderabad)
🏢 AllianceIT
📍 Hyderabad