We seek a Growth Specialist for a D2C brand in Mumbai.
Job Responsibilities
Performance Marketing Strategy & Execution:
- Develop and implement high-ROI performance marketing campaigns across paid channels.
- Manage end-to-end paid media campaigns, from planning and execution to analysis and optimisation.
- Optimize ad creatives, messaging, audience segmentation, and bidding strategies to maximize conversion rates and minimize acquisition costs.
Data-Driven Optimization & Analytics:
- Track, analyze, and report on campaign performance, using insights to optimise ad spend and targeting.
- Conduct A/B testing on ad creatives, landing pages, and audience segments to improve ad effectiveness.
- Utilize marketing analytics tools to measure performance and derive actionable insights.
Customer Acquisition & Growth:
- Develop strategies to drive new customer acquisition and scale revenue profitably.
- Implement retargeting campaigns to engage high-intent users and improve conversion rates.
- Collaborate with the retention team to create full-funnel marketing strategies that drive both acquisition and loyalty - especially on Amazon - how do we get these customers to become brand website customers
Marketplace & Affiliate Marketing Support:
- Work closely with marketplace teams (Amazon, Flipkart, etc.) to drive paid promotions and optimise ROAS on external platforms.
- Explore and manage partnerships with influencers, affiliate networks, and performance-based collaborations to enhance reach and acquisition.
Budgeting & Forecasting:
- Manage performance marketing budgets efficiently, allocating spending based on data-driven insights.
- Forecast and report on expected ROI, customer acquisition costs, and revenue impact of campaigns.
Job Qualifications
● Proven experience in performance marketing, growth marketing, or digital advertising, within a mid-size to large D2C or e-commerce brand.
● Proven expertise in managing high-scale paid media campaigns with robust knowled