As a Frontliner - CBS Retail at Jaquar, you will be the brand ambassador responsible for promoting Jaquar s products in the retail segment. Your primary goal will be to drive revenue performance, enhance product visibility, support dealer growth, and generate new business prospects through various customer engagement activities. This role requires a agile individual who can establish and maintain strong relationships with dealers, ensure product knowledge is effectively communicated, and contribute to the overall growth of Jaquar s market presence.
*Key Responsibilities*
- Drive revenue performance for Jaquar products in the respective segment
- Monitor and improve key product performance in the respective segment
- Support dealer growth by providing training, resolving issues, and ensuring optimal product display and branding at showrooms
- Conduct focused customer events, including Jaquar World (JW) visits, Orientation Centre (OC) visits, Jaquar Display Showroom (JDS) engagements, and factory visits to generate prospects and enhance brand awareness
- Educate dealers and their sales staff on product details, USPs, competition benchmarking, and value propositions
- Ensure price discipline and brand hygiene at all dealer counters
- Personally handle customers at dealer counters to demonstrate effective selling techniques and product knowledge
- Maintain detailed records of customer interactions and follow up until conversion to sales using company-provided software
- Generate and follow up on leads from dealers, trade customers, and plumbers to drive sales
- Organize and conduct plumber meets and training sessions to ensure proper installation and product knowledge
- Introduce and educate dealers on new product modifications and updates
- Promote the use of dealer portals for problem resolution and access to the latest information
- Ensure dealers issue warranty certificates to every customer and educate them on the benefits of warranty support
- Coordinate with c