About the Opportunity

A fast-growing D2C fashion brand in the contemporary apparel space, we re building a bold, digitally native identity that resonates with Gen-Z and millennial audiences across India. Our mission is to blend cultural storytelling with streetwear aesthetics and we re looking for a dynamic PR Mass Comm. Intern to help amplify our voice, manage media outreach, and craft compelling narratives that turn pixels into passion.

Role Responsibilities
- Research and build relationships with fashion, lifestyle, and youth-centric media outlets, bloggers, and influencers across India.
- Draft press releases, pitch emails, and media advisories aligned with upcoming product launches and brand campaigns.
- Monitor media coverage and social sentiment, compiling weekly reports on brand mentions and outreach effectiveness.
- Support the PR team in organizing virtual press events, influencer activations, and digital pop-ups.
- Create and curate social-friendly content for brand storytelling including captions, talking points, and media kits.




- Track campaign performance metrics and assist in refining outreach strategies based on data insights.

Skills Qualifications
- Must-Have
- Proficiency in Microsoft Word, Excel, and Google Workspace (Docs, Sheets, Forms)
- Experience with media list building and outreach via email/LinkedIn
- Strong written communication crisp, brand-voice-aligned copy for press and social
- Familiarity with fashion, lifestyle, or youth culture media landscape in India
- Ability to use Canva or similar tools for basic media kit design
- Basic understanding of social media analytics (Instagram Insights, Twitter Analytics)
- Preferred
- Experience with media monitoring tools like Meltwater or Mention
- Portfolio of published pitches, press releases, or media coverage (academic or personal projects accepted)
- Basic knowledge of SEO-friendly content writing

Benefits Culture Highlights
- Adaptable, fully remote work with no commute work from anywhe

📌 PR & Mass Comm. Intern (India)
🏢 Vilasitawear
📍 India