SEREKO - D2C Skincare Brand

SEREKO is India’s 1st Psychodermatology Skincare brand, on a mission to revolutionise the Skincare industry by educating consumers and addressing the skin concerns arising out of mental stress and anxiety.

You can read more about the brand on the website -
*www.serekoshop.com*

Responsibilities:

· Help SEREKO generate
qualified traffic
,
increase brand equity
, and
gain higher revenue and profit
on marketplaces. Provide regular reports about marketplace performance to management highlighting all relevant metrics.

· End to end pitching and Negotiation with Marketplaces across Ecommerce/D2C marketplaces for listing, promotions/Advertisements,
Volume planning
and
Margin negotiation.

· Liaise with internal departments (Such as marketing and design) to ensure that product listings are attractive and competitive.

· Coordinate with inventory team to ensure adequate product supply
on marketplaces.

· Strategizing and executing market sampling with agencies and marketplaces.

· Overall
Sales Planning and Execution
& Price benchmarking and determination.





· Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
Forecasting
and tracking sales from different products and Marketplaces to create a relevant plan for focus products and budgets month on month.

· Develop and implement strategies to
increase online sales
, optimize the
user experience
for the brand on Marketplaces, and lead a team of e-commerce specialists.

· Lead
Pricing strategy
, including rationale backed
discounts and Promotions campaigns.

· Develop and implement strategies to enhance customer experience
, monitor sales performance and key metrics, and establish
effective order fulfilment processes.

· Build system capability for Competitor benchmarking
and
keyword insights trends

across channels.

· Handle customer inquiries and complaints
,
assess promotional campaigns
, and stay current with industry trends.

· Develop

📌 C Ecommerce Lead (Noida)
🏢 SEREKO
📍 Noida