Role Context:
JioStar is building one of India's most ambitious consumer growth platforms at the intersection of media, entertainment, sports, digital experiences, commerce, data, and consumer engagement. As Vice President – Consumer Economics & Rewards Architecture, you will build and own the economic engine that powers JioStar's consumer value proposition. This role will define how users earn, redeem, utilize benefits, and progress across the consumer lifecycle while ensuring the underlying economics remain sustainable, scalable, and commercially effective.
This is a foundational business-building role that combines commercial strategy, behavioural economics, analytics, and experimentation. Working closely with Consumer Growth, Product, Finance, Analytics, Data Science, and Business teams, you will architect the value framework that balances customer engagement with long-term business outcomes.
Key Responsibilities:
- ### Build and own the end-to-end consumer value economics framework governing how users earn, redeem, consume advantages, and progress across the ecosystem.




- ### Design the commercial architecture that optimizes customer incentives while ensuring financial sustainability and long-term scalability.
- ### Develop robust economic models covering reward costs, perceived customer value, redemption behaviour, liability, breakage, return on investment, and unit economics.
- ### Define the principles and guardrails that govern consumer value creation across products, subscriptions, content, commerce, and partner ecosystems.
- ### Lead the design and execution of experiments to evaluate different incentive structures, benefit constructs, and behavioural interventions.
- ### Measure the impact of incentives and value propositions on customer acquisition, engagement, retention, frequency, and lifetime value.
- ### Partner with Product, Consumer Growth, Finance, Analytics, and Data Science teams to translate strategic objectives into scalable economic models.
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📌 Vice President – Consumer Value Economics (Mumbai)
🏢 JioStar
📍 Mumbai