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The Senior Principal Product Marketing Specialist is a highly skilled and advanced subject matter expert, responsible for introducing new organizational products or services and/or enhanced products or services to the external marketplace.

The Senior Principal Product Marketing Specialist collaborates with cross functional teams to develop compelling messaging, content, and campaigns that highlight the value of company products and/or services in the market.

This role ensures that the Sales and GTM functions are informed, trained and enabled to sell the product or service.

This role also plays a key role in coaching and mentoring less experienced team members to achieve team and individual KPIs.

Key responsibilities:




- Develops specific marketing plans and activities for products and/or product lines to establish, enhances or distinguishes product placement within the competitive arena.
- Provides thought leadership content and whitepapers that supports the positioning of the product.
- Contributes to the development and execution of a value proposition and messaging strategy for products in their portfolio.
- Converts the technical positioning of the product into key market messages, positioning collateral and sales tools prior to the launch of a recent product.
- Articulates product propositions to clients and internal stakeholders, such as sales and consulting teams.
- Analyzes the competitive landscape and identify the competitive differentiation of company product against competitor products.
- Drives market positioning programs and activities that are product related, thereby clearly positioning the company and the produ

📌 Product Marketing Specialist (Hyderabad)
🏢 NTT DATA
📍 Hyderabad