This role is for one of our clients
Industry: Marketing

Seniority level: Mid-Senior level

Min Experience: 7+ years

Location: Bangalore

JobType: full time

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Role Overview

We’re looking for a
Director of Marketing
who is
growth-first, offline-strong, and digitally fluent
. This is not a pure brand role. We need someone who understands how to drive acquisition, retention, repeat, and membership growth in a mass-market retail business, while also bringing enough brand instinct to shape how we are perceived by customers.

The ideal person combines
offline/shopper marketing depth,



digital/CRM rigour, and creative instinct
. They know how to build for Bharat consumers, create campaigns that travel, and translate business goals into sharp execution across channels.

This is a high-impact leadership role working closely with the founders.

What You’ll Own
- Own growth marketing end-to-end across offline, digital, CRM, loyalty/membership, and brand
- Drive customer acquisition, retention, repeat purchase, and engagement across stores and digital channels
- Build and scale our membership and loyalty engine, including value proposition, offers, communication, and repeat loops
- Lead offline and shopper marketing initiatives tailored to Tier 3-5 customers and local market realities
- Own digital performance and CRM, with strong focus on funnel thinking, experimentation, and metrics
- Develop creative campaigns that can generate virality, salience, and customer recall, not just effici

📌 Director of Marketing (Bengaluru)
🏢 Weekday (YC W21)
📍 Bengaluru