[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]
YOUR OPPORTUNITY
This is your chance to play an instrumental role in the growth of Bacardi’s Future Markets.
Make a lasting mark by building a best-in-class commercial capability ecosystem that directly drives volume, share and consumer engagement across the AMEA region.
About You
You are a commercial capability expert who genuinely loves developing people and building winning teams. You bring deep FMCG experience – ideally in Sales, Trade Marketing or Commercial Excellence – and know how to translate strategy into field-level behaviour change that sticks. You thrive in complex, multi-market environments and are just as comfortable inspiring a frontline sales team in the field as you are presenting a capability business case to a VP. You are a Fearless coach with a Founder’s mindset and a Family heart.
ARE YOU READY TO EMBARK ON YOUR NEXT MOVE?
- Do you dare to be different?
- Are you willing to question,
challenge and innovate in pursuit of excellence?
- Can you work collaboratively and inspire others?
- Are you ready to make your mark?
Don Facundo Bacardí revolutionized the world of rums. As the cocktail industry continues to flourish every day, we strive to follow his legacy and delight the most demanding in the industry - our consumers That’s where you come In
Responsibilities
WITH OUR CONSUMER AT THE HEART, YOUR KEY RESPONSIBILITIES WILL BE TO:
- Lead the AMEA PEAK Commercial Capability agenda – owning the end-to-end Basíco to Maestro journey for Primos and trade partners across 25+ markets.
- Design and implement the annual AMEA Capability Calendar, aligning learning priorities to regional commercial strategy and brand execution standards.
- Partner with Market GMs, Commercial Directors and HR to embed Standards of Excellence across territory management, customer segmentation and value-sell propositions.
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