Experience: 4 7 years Role Overview

We are seeking a Senior Executive / Assistant Manager Marketing Operations to drive marketing execution, lead management governance, marketing automation, partner marketing, and cross-functional project coordination.
The ideal candidate should possess robust operational and analytical skills, hands-on expertise with marketing automation platforms, and the ability to independently manage multiple stakeholders while ensuring timely execution of marketing initiatives.

Key Responsibilities
- Marketing Operations Lead Management
- Own the end-to-end lead handoff process between Marketing and Sales.
- Define, monitor, and improve lead management SLAs and conversion workflows.
- Track lead status, identify funnel gaps, and work with Sales and RevOps to improve lead quality and conversion.
- Marketing Automation
- Design, manage, and optimize marketing automation workflows using HubSpot or Marketo .
- Create and maintain forms, landing pages, email workflows, lead scoring models, segmentation, and nurturing campaigns.




- Recommend improvements to existing automation processes to enhance campaign effectiveness.
- Project Campaign Management
- Own project planning and execution for marketing initiatives.
- Manage campaign timelines, task tracking, dependencies, and stakeholder coordination using project management tools.
- Ensure timely delivery of marketing campaigns across internal and external teams.
- Event Partner Marketing
- Plan and execute webinars, customer events, exhibitions, and partner marketing initiatives.
- Coordinate with vendors, partners, speakers, and internal stakeholders to ensure successful event execution.
- Manage joint marketing campaigns with technology and channel partners and track campaign performance.
- Reporting Process Improvement
- Prepare marketing dashboards and reports to measure campaign effectiveness, lead performance, and operational KPIs.
- Continuously evaluate marketing processes and recommend imp

📌 Senior Executive (Pune)
🏢 AutomationEdge
📍 Pune