About the Role
We are looking for a creative, data-driven, and culturally aware Social Media Manager who can
build brand presence, drive engagement, and create content that people genuinely want to
interact with. The ideal candidate understands platform algorithms, audience psychology, content
trends, and business objectives, and can translate them into impactful social media campaigns.

Key Responsibilities
Strategy & Planning
Develop and execute comprehensive social media strategies aligned with business and
marketing objectives.
Build monthly and quarterly content calendars across Instagram, Facebook, LinkedIn, X,
YouTube, and emerging platforms.
Identify content opportunities based on trends, audience behavior, cultural moments, and
business priorities.
Create campaign concepts that drive awareness, engagement, leads, and employer
branding objectives.
Content & Storytelling
Ideate, script, and oversee the creation of high-performing reels, videos, carousels, and
static creatives.
Develop platform-specific content strategies rather than a one-size-fits-all approach.




Craft compelling narratives that humanize brands and create emotional connections with
audiences.
Collaborate with designers, videographers, content writers, and internal stakeholders to
produce engaging content.
Community Management
Manage social media communities and conversations across platforms.
Build engagement strategies that increase audience participation and brand affinity.
Monitor social sentiment and provide actionable insights to stakeholders.
Handle escalation of customer concerns and reputation management when required.
Campaign Management
Lead end-to-end execution of social media campaigns, including product launches,
employer branding initiatives, awareness campaigns, and seasonal activations.
Coordinate organic and paid social efforts to maximize campaign performance.
Work closely with performance marketing teams to amplify high-performing content.
Analytics & Performance
Track KPIs

📌 Content and Social Media Manager (Bengaluru)
🏢 Medibuddy
📍 Bengaluru