Senior Digital Marketing Specialist

Job Type: Full time
Work Location: In-person
Education: Bachelor’s degree (Required)
Experience: Minimum 7 years in Digital Marketing (Required)

We are looking for a Senior Digital Marketing Specialist with 7–10 years of progressive experience in digital marketing and a strong background in leading teams. The ideal candidate will have a proven record of planning and executing campaigns that deliver measurable results, while aligning strategies with overall business objectives.

Key Responsibilities
- Develop and implement comprehensive digital marketing strategies for brand growth and lead generation.
- Manage SEO, PPC, social media, email, and content marketing campaigns end-to-end.
- Track performance metrics, analyze data, and prepare detailed reports using analytics tools.
- Collaborate with sales and Academics teams to ensure marketing initiatives support business goals.
- Oversee digital marketing budgets, optimize resource allocation, and monitor ROI.
- Stay updated with emerging trends, tools, and best practices in digital marketing.





Core Skills & Expertise
- SEO: Keyword strategy, on-page, off-page, and technical SEO.
- PPC & Paid Advertising: Google Ads, Meta Ads, LinkedIn Ads.
- Social Media Marketing: Strategy, content planning, and paid campaigns.
- Email Marketing: Automation, drip campaigns, and segmentation.
- Content Marketing: Collaboration with content teams for blogs, videos, and creatives.
- Analytics & Reporting: Google Analytics, Search Console, Ads Manager, and dashboards.

Strategic & Business Experience
- Designing and executing digital strategies aligned with organizational goals.
- Budget planning, resource allocation, and ROI tracking.
- Experience in both EdTech/Education sectors.
- Strong coordination with cross-functional teams (Sales, Academics, operations).

Candidate Profile
- Bachelor’s degree in marketing, Business, or related field.
- 7+ years of hands-on digital marketing experience.
- Dem

📌 Senior Digital Marketing Specialist (Kakkanad)
🏢 SCM BPO
📍 Kakkanad