13 Aug
|
PubNinja
|
India
This is a remote position.
Designation: Social Media Lead
Location: Remote
Shift timing- 8 PM - 4 AM, 6 days per week
Type: Full time
Experience: 4+ Years
Role Overview
The Social Media Lead will own MEAWW social media strategy, daily publishing, audience growth, and real-time coverage across platforms. This role requires someone who understands U.S. news cycles, thrives in a fast-paced digital newsroom, and can manage a team while ensuring high editorial and visual standards. You will lead the end-to-end social operations from content planning and scheduling to analytics, trend spotting, and real-time optimization.
Key Responsibilities
- Lead daily social media publishing across Facebook, X, Instagram, TikTok, YouTube, and other platforms, ensuring timely and high-quality output.
- Identify viral stories, breaking news, and trending topics across U.S. entertainment and politics, and guide the team on real-time coverage.
- Manage and mentor the social media team, assign tasks, review posts, and maintain strong editorial and visual standards across all content.
- Coordinate with editors, writers, and video teams to streamline workflows and support fast-turnaround content.
- Track daily analytics, monitor KPIs, and use insights to optimize posting patterns, formats, headlines, and thumbnails.
- Ensure strict adherence to MEAWWbrand guidelines, editorial accuracy, compliance rules, and platform best practices.
- Oversee shift handovers, maintain posting calendars, and ensure consistent content delivery across time zones.
Requirements
- 35 years of experience in social media management, digital news, or audience engagement roles.
- Proven expertise in running high-volume social media pages for a news or entertainment brand.
- Strong understanding of U.S. entertainment, celebrity culture, trending news, and social platforms.
- Proficiency with Meta Business Suite, Twitter/X tools, YouTube Studio, TikTok insights, and scheduling tools.
- Excellent written communicat
📌 Social Media Lead (India)
🏢 PubNinja
📍 India