Role:
UI/UX Analyst (D2C Product)

Reports To:
Lead D2C

Location:
Mumbai (Work from Office)

Nature of Business & What You'll Own

As UI/UX Analyst, you'll
diagnose friction, design better user experiences, and validate improvements through data.

You're not a pure designer. You're not a pure analyst. You're the
bridge
– using session recordings, heatmaps, and funnel data to identify
*why*
customers drop off, and designing solutions to test.

Key Responsibilities

1. Session recording analysis - watch session recordings 2–3x/week to spot friction and user behavior patterns
2. UX friction diagnosis – combine session data, heatmaps, and GA4 to build a prioritized list of improvements
3. A/B test variant design – sketch solutions in Figma based on your findings; collaborate with the product and design teams on testing strategy
4. Design system maintenance — collaborate with the design strategy team to document components and ensure consistency across the website
5. Insight reporting – weekly conversion updates to the team; monthly deep dives on major findings
6.



Tool evaluation – research and recommend new UX testing tools (UserTesting, Maze, etc.) as you identify gaps in our workflow

You'll collaborate closely with the product and engineering teams to drive user-centric improvements across the platform.

Technical Capabilities Required:

Design Tools & Prototyping:
- Figma proficiency
(non-negotiable) – component-based design, design systems, interactive prototypes
- Ability to create A/B test variants quickly and hand off clean specs to engineering
- Understanding of mobile-first design

Analytics & Data Tools( valuable to have):
- GA4
–funnel visualization, event tracking, custom reports (not deep SQL, but comfortable navigating the tool)
- Session recording tools
– session recording, heatmaps, and user behavior identification
- Ability to interpret data and translate findings into design improvements
- Basic statistical thinking (correlation vs. causation, sample siz

📌 User Experience Analyst (Mumbai)
🏢 The Whole Truth Foods
📍 Mumbai