Job Description

Job Title - GN - SONG - MT - Industry-Software and Platforms- Senior Manager

Management Level : 6 Senior Manager

Location: Gurgaon, Mumbai, Bangalore, Chennai, Hyderabad, Pune

Must have skills: Data driven marketing, Omni-channel marketing, Generative AI, Marketing Technology, Growth marketing

Positive to have skills: Marketing

Job Summary:
- Lead large-scale marketing transformation engagements from opportunity identification through execution, focusing on operating model redesign, capability building, and performance improvement.
- Partner with clients to define modern marketing strategies aligned to product-led growth, digital maturity, and customer-centricity.
- Develop and implement scalable MarTech ecosystems, ensuring seamless integration of platforms (CDP, CRM, CMS, analytics, etc.) to enable omnichannel experiences.
- Shape and manage marketing operating models including pods, CoEs, global/local models, and agile workflows tailored to the software industry.
- Lead value case development and business impact assessments,



establishing KPIs and OKRs that tie marketing initiatives to growth and ROI
- Develop and shape client strategies related to go-to-market, monetization, ecosystem expansion, and business model transformation
- Build trusted relationships with senior stakeholders (VP and CxO), serving as a strategic advisor throughout the engagement lifecycle
- Oversee cross-functional consulting teams, ensuring delivery excellence, stakeholder alignment, and team development
- Design and validate business cases and financial models to support platform growth initiatives, pricing optimization, or new market entry
- Provide expert guidance on operating model redesign, organizational strategy, and capability building for platform scaling
- Lead platform strategy development including partner ecosystems, API monetization, and third-party integrations
- Drive product and innovation strategy discussions, advising clients on portfolio design, roadm

📌 Software and Platforms- Senior Manager (Gurugram)
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