Job Summary
We are seeking a creative, results-driven
Digital Marketing Specialist
to plan, manage and grow our brand presence online. The ideal candidate will have hands-on experience across Strategy building for multiple digital channels and a solid ability to design and execute innovative digital marketing campaign that drive brand awareness, client engagement, lead generation and business growth.

Key Responsibilities
- Strategy deign, Plan, Execute, and manage digital marketing (SEO, AEO, GEO, SMM) across platforms (Google Ads, LinkedIn, SEO, Email Marketing, etc.)
- Manage and optimize company websites pages, and SEO/SEM strategies for improvement relevant.
- Monitor, analyse, and report on key metrics to measure campaign success (SERP, ROI, CPL, CTR, etc.).
- Create engaging, high-quality digital content including graphics, videos, and written copy.
- Plan and execute brand awareness and generate leads.
- Conduct market research to identify trends, insights, and new opportunities.
- Collaborate with internal teams (Management, Sales)



to align marketing strategies as per business objective.
- Stay updated with the latest trends and best practices in digital marketing world and relevant technologies.

Required Qualifications And Skills
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2–3 years of proven experience in a digital marketing role.
- Proficiency in digital marketing tools like AEO, GEO, Google Analytics, GSC, GTM, SEO tools (SEMRush, Ahrefs, Moz), HubSpot, and social media ad managers.
- Solid understanding of SEO, AEO, GEO, SMM, email marketing, and social media platforms.
- Strong copywriting, content creation, and visual storytelling skills.
- Excellent analytical skills and attention to detail.
- Ability to manage multiple projects simultaneously and meet deadlines.

Preferred Qualifications
- Certification in Google Ads, Facebook Blueprint, HubSpot, or similar.
- Experience with marketing automation platforms (H

📌 Digital Marketing Specialist (Vadodara)
🏢 Dapton Consultancy Services
📍 Vadodara