Job Requirements

1. Digital Marketing Strategy & Planning
- Develop annual and quarterly digital marketing plans aligned with business objectives.
- Create and manage the digital marketing calendar.
- Design customer acquisition journeys across awareness, consideration, lead generation, and conversion stages.
- Develop paid, owned, and earned media strategies.
- Monitor campaign performance and generate actionable insights through dashboards and analytics.
- Collaborate with agencies and stakeholders on digital strategy, budgets, and execution plans.

2. Lead Generation & Performance Marketing
- Drive B2B lead generation campaigns through Google Ads, LinkedIn, Meta, industry portals, and lead-generation partners.
- Build and execute targeted campaigns for HR, Procurement, Sales, Marketing, Channel Management, and CXO audiences.
- Optimize campaigns to improve lead quality and conversion rates.
- Track and report key metrics such as Traffic, Leads, MQLs, SQLs, Opportunities, CPL, CPQL, and Lead-to-Prospect conversion.
- Deliver qualified leads that contribute to revenue growth.





3. Marketing Automation & Lead Nurturing
- Manage end-to-end B2B marketing campaigns using Salesforce Marketing Cloud and other automation platforms.
- Build automated lead nurturing journeys and lead scoring frameworks.
- Improve MQL-to-SQL conversion rates through targeted engagement programs.
- Ensure seamless lead handoff and collaboration with sales teams.
- Manage landing pages, customer data, campaign tracking, and marketing automation operations. [

4. Content Marketing & Campaign Management
- Create and execute content-driven marketing campaigns.
- Develop case studies, brochures, whitepapers, gifting solution guides, and thought leadership content.
- Create digital assets including emailers, banners, videos, infographics, and campaign creatives.
- Develop personalized communication for key accounts and industry segments.
- Ensure all marketing communications align with brand gui

📌 Marketing Manager-CBG (Bengaluru)
🏢 Titan Company
📍 Bengaluru