Campaign Management & Execution
- Plan, launch, and manage performance marketing campaigns across:
- Google Search
- Meta (Facebook/Instagram)
- TikTok
- Snapchat
- Taboola
- Other native/display platforms
- Own media budgets exceeding
$100K/month
, allocating spend efficiently across channels to maximize ROI.
- Set up and manage:
- Campaign structures
- Audience targeting
- Bid strategies
- Creative rotations
- Drive CPA, CPL, and CPC goals.
- Monitor campaign performance daily and make real-time optimizations.
Creative & Landing Page Testing
- Drive a rigorous A/B testing culture across:
- Static creatives
- Video creatives
- UGC creatives
- Carousel formats
- Partner with creative teams (or external resources) to produce high-performing ad assets.
- Leverage landing page and CRO tools to run:
- A/B tests
- Multivariate tests
- Document learnings and create a playbook of winning creative and landing-page frameworks.