Job Description:
We are looking for an experienced Regional Brand Strategy Manager to drive brand and portfolio strategy across key international markets. This is an individual contributor role requiring strong strategic thinking, cross-functional collaboration, and the ability to influence affiliate marketing teams and senior leadership without direct people management responsibility.
Key Responsibilities:
- Brand Leadership & Strategic Influence:
- Independently lead brand and portfolio strategy development, ensuring solid positioning and differentiation in key markets.
- Guide and influence affiliate marketing teams and senior leadership, who in turn drive country-level planning and execution.
- Act as a regional brand custodian, ensuring consistent messaging and brand identity across markets.
- Market & Competitive Intelligence:
- Conduct in-depth analysis of market trends, competitive landscape, and customer insights to refine brand strategies.
- Provide strategic recommendations to affiliates and leadership based on data-driven insights.
- Product Launches & Lifecycle Management:
- Lead regional launch planning and develop strategic frameworks for new product introductions, market penetration and growth
- Collaborate with emerging market, regional and country regulatory, medical affairs, and sales teams to ensure in-time launch and effective go-to-market strategies.
- Support local affiliates in implementing best practices for product lifecycle management.
- Stakeholder Engagement & Cross-Functional Collaboration:
- Act as a strategic advisor to senior leadership, providing insights on brand growth opportunities and challenges.
- Work closely with regional and emerging functions (Medical, Market Access, Commercial Excellence, Regulatory) to align marketing initiatives.
- Partner with affiliate marketing teams to ensure effective adaptation of regional strategies to local market needs including including Promo material development, managing conferences, meeti
📌 Hiring for Critical Care (Hyderabad)
🏢 Hetero
📍 Hyderabad
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