Must have skills:Digital Marketing, E-commerce, Brand/Category Management/Customer Data Platform
Positive to have skills:
- Experience in consumer goods industry is preferable.
- Understanding of the Marketing function in a Consumer Goods Industry context.
- Prior experience in developing assets and methodologies, viewpoints, research or white papers and marketing collaterals that support business objectives.
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Job Summary:
As a part of the CG&S; industry practice, you will work with leading Consumer Packaged Goods clients across the globe, develop and execute global strategies, manage complex change initiatives, and integrate solutions to address evolving business challenges.
Roles & Responsibilities:
As a part of the Global Network team, you-ll help drive the following:
- Address complex business challenges by breaking down unstructured problem into structured modules and find solutions by following the fundamentals of issue-based problem solving.
- Structure components of business case and value analyses such as market share, sales, costs under various heads, and so on.
- Lead research and analysis of client-s business, market, competitors and make appropriate inferences. Interpret data in context of industry and company specific issues.
- Demonstrate deep understanding of e-commerce strategy across business units including product, pricing, promotion, digital marketing and supply chain across ecommerce platform/s.
- Design the digital analytics journey for clients, develop operating frameworks and manage digital transformation programs.
- Manage product/platform-based implementation in a functional capacity (gathering user and functional requirements during design, working with development teams during implementation and supporting test cycles).
- Identify KPIs from data and own design and