Role & responsibilities

BTL Marketing & Activations
- Develop and execute annual and quarterly BTL marketing calendars aligned with airport business objectives.
- Plan and manage on-ground activations, experiential campaigns, roadshows, exhibitions, kiosks, and brand promotions.
- Coordinate seasonal and festive campaigns across terminals and commercial areas.
- Drive passenger engagement initiatives to enhance the travel experience.

Retail & Non-Aero Revenue Support
- Conceptualize promotional campaigns to increase footfall and sales at retail, F&B;, and service outlets.
- Collaborate with concessionaires to design joint marketing programs and customer engagement activities.
- Measure campaign effectiveness through sales uplift, footfall growth, and customer participation metrics.

Event Management
- Execute airport events, cultural programs, brand showcases, product launches, and entertainment activities.
- Manage event agencies, vendors, artists, and promotional partners.
- Ensure smooth implementation while complying with airport operational and security requirements.





Stakeholder Coordination
- Coordinate with internal departments including Operations, Security, Terminal Management, Commercial, and Corporate Communications.
- Liaise with brands, concessionaires, advertising agencies, and event partners.
- Obtain necessary approvals and ensure compliance with airport regulations.

Digital & Customer Engagement Support
- Support digital marketing initiatives through integration with on-ground campaigns.
- Assist in passenger engagement programs through social media, contests, and loyalty initiatives.
- Collect customer feedback and insights for future campaign planning.

Vendor & Budget Management
- Identify and manage marketing agencies, event partners, and production vendors.
- Negotiate contracts and ensure optimum utilization of marketing budgets.
- Track campaign expenses and ensure adherence to approved budgets.

Reporting & Analytics
- Monitor campaign RO

📌 Assistant Manager (Ahmedabad)
🏢 Adani Group
📍 Ahmedabad