Job Overview

As a Public Relations Executive, you will be responsible for coordinating with external stakeholders (agency) and executing PR initiatives that enhance brand presence and reputation.You will work closely with the department head, external PR agency and media houses, journalists, fashion editors, influencers, and internal teams to communicate brand stories, campaigns, collaborations, and business milestones.

Key Responsibilities

1. Media Relations

● Build and maintain robust relationships with journalists, editors, fashion publications, digital

media platforms, and lifestyle publications.

● Identify opportunities for brand features, interviews, editorials, and media coverage.

● Coordinate media outreach for new collections, brand collaborations, store launches,

campaigns, and company announcements.

● Manage media requests and coordinate interviews with company representatives.

2. Brand Communications

● Draft press releases, media kits, brand stories, newsletters, and communication material.

● Develop compelling narratives around product launches,



designer collaborations, seasonal

collections, and brand initiatives.

● Ensure all external communications are aligned with The FAR Store's brand identity and

messaging.

● Support internal teams with communication content for campaigns and events.

3. Influencer & Brand Partnerships

● Identify and build relationships with fashion influencers, content creators, stylists, and

industry professionals.

● Coordinate influencer collaborations, gifting campaigns, and brand partnerships.

● Maintain an updated database of media contacts, influencers, and strategic partners.

● Monitor influencer campaign performance and support relationship management.

4. Events & Brand Activations

● Support the planning and execution of media previews, launch events, and fashion events.

● Coordinate media invitations and influencer participation.

● Work closely with marketing and operations teams to ensure success

📌 Public Relations Officer (Mumbai)
🏢 Sam Dsouza
📍 Mumbai