Conversion Perk Pvt. Ltd. is a fast-growing digital marketing company specializing in performance marketing and innovative digital solutions. We are looking for a creative and data-driven Email Marketing Executive to join our team and help drive successful email campaigns.
Key Responsibilities
- Plan, create, and execute email marketing campaigns.
- Develop engaging email copy and coordinate with the design team for creatives.
- Segment email lists and maintain subscriber databases.
- Monitor campaign performance, including open rates, click-through rates, conversions, and ROI.
- Perform A/B testing to optimize subject lines, content, and CTAs.
- Ensure email campaigns comply with CAN-SPAM, GDPR, and other email marketing best practices.
- Manage email automation workflows and drip campaigns.
- Improve email deliverability and maintain sender reputation.
- Coordinate with the marketing team to align campaigns with business objectives.
- Prepare campaign performance reports and provide actionable insights.
Required Skills & Qualifications
- 2–3 years of hands-on experience in Email Marketing.
- Experience with email marketing platforms such as Mailchimp, Klaviyo, Brevo (Sendinblue), ActiveCampaign, HubSpot, or similar tools.
- Robust understanding of email automation, segmentation, and personalization.
- Knowledge of email deliverability, spam filters, and domain authentication (SPF, DKIM, DMARC).
- Basic knowledge of HTML/CSS for email templates is preferred.
- Familiarity with Google Analytics and campaign tracking (UTM parameters).
- Excellent written communication and copywriting skills.
- Strong analytical and problem-solving abilities.
- Ability to manage multiple campaigns and meet deadlines.