13 Aug
|
Omnissa
|
Chennai
Job Description
What is the chance?
As a Marketing Campaign Operations Manager, You Will Execute High-impact Demand Generation, Market Awareness, And Sales Acceleration Programs And Campaigns To Support Our Global Demand And AMER Field Teams. You'll Collaborate With Stakeholders Across The Omnissa Global Marketing Department And Regularly Interlock With Our Revenue Operations, Global Partner, And IT Teams. You Will Also Drive Process And Governance Improvements Across Our Marketing Automation Platform (MAP), Eloqua, And Other Critical Systems In Our MarTech Stack. Finally, You'll Contribute Directly To The Measurement And Analysis Of Our Global Demand Programs And Campaigns, With An Emphasis On Global Marketing’s Impact On Pipeline And Revenue Targets. Here Is a Breakdown
- Build campaigns in Eloqua from creative briefs: emails, forms, landing pages, program canvas flows, and audience segments
- Segment audiences based on ICP, personas, intent data, and lifecycle stage in line with program requirements
- Run structured QA on every launch: rendering, links, tracking,
segmentation logic, and Eloqua to Salesforce sync verification
- Perform list uploads, lead imports, and routine data maintenance with attention to data quality standards
- Maintain UTM governance, campaign naming conventions, and tagging consistency across systems
- Own the campaign intake process: standardize request workflows, prioritization, SLAs, and stakeholder communication
- Ensure consistent campaign structure across Eloqua and Salesforce: naming conventions, tagging, campaign hierarchies, and member statuses
- Drive AI-assisted campaign production: brief-to-build workflows, LLM-assisted copy variants and QA checklists that compress build cycles
- Run email performance reporting and monitoring; recommend and implement optimizations
- Provide enablement and training to marketing stakeholders on campaign setup, execution, and tracking
What Will You Bring To Omnissa
- 5–7 years in marketing o
📌 Campaign Operations Manager, AMER (Chennai)
🏢 Omnissa
📍 Chennai