Job Title: Email Marketing Specialist Location: Gurgaon, India Job type: Full time Reports To: Digital Marketing Manager
Role Overview
Trek's Marketing Team is seeking an Email Marketing Specialist to elevate our global email activity to new heights and turn our customer database into one of our most powerful growth engines. This person will run the email marketing channel for a number of international markets to drive engagement, loyalty and revenue through personalized, data-driven campaigns.
Key Responsibilities:
- Lead the charge in planning, creating and executing email marketing campaigns for multiple international markets.
- Develop and manage automated lifecycle campaigns (welcome, onboarding, re-engagement, post purchase).
- Work closely with local markets with planning and execution of local campaigns in alignment with the markets broader business goals
- Implement email campaigns that capture the essence of our brand with a full funnel approach that inspires, educates and drives both e-commerce and in-store sales.
- Understand,
report on and execute explicit strategies to improve key email metrics.
- Adapt the strategy and planning in reflection of local market cultures, languages and nuances utilizing provided translation tools
- Write, edit and optimize compelling email copy aligned with the brand voice and in alignment with the global and local brand teams to ensure brand equity and position is supported alongside campaign objectives.
- Conduct A/B testing to continually improve subject lines, content and send strategies.
- Build and maintain segmented customer lists to ensure highly targeted and personalized messaging making data-based recommendations on segments and event triggers.
- Serve as one of our in-house experts in Trek's email marketing platform - Iterable, creating and optimizing campaigns to ensure success and making recommendations on platform and data use.
- Work closely with other channel specialists to strategize a coh