We are looking for a passionate, curious, and self-driven UX Researcher, Data Analyst Optimization Specialist to sit at the foundation of our optimization practice turning raw user behavior into rigorous, decision-ready insight.
This role reports directly to the UX Strategist and executes the analytical and research backbone of the optimization strategy they own. Where the Strategist sets direction and owns the client-facing narrative, this person owns the depth: the journey maps, the funnel builds, the cohort analyses, and the qualitative research that make every recommendation defensible.
The ideal candidate is a true quantitative expert with equally strong qualitative instincts someone who can pull a statistically sound insight out of a GA4 funnel and also run a usability session that explains why the number looks the way it does. You have deep comprehension of Google Analytics and the Shopify ecosystem, and you use both to tell a story around user experience through a data-driven lens.
You will work cross-functionally alongside the UX Strategist, designers,
and developers to properly tag events, track user flows, and evaluate site performance against defined KPIs with a particular focus on journey mapping, funnel construction, LTV cohorting, and measuring the downstream impact of every UX change we ship.
Core Responsibilities
1. Journey Mapping Funnel Analysis
Build and maintain detailed journey maps and end-to-end conversion funnels (landing PDP cart checkout
purchase retention)
Understand and improve how users move through the funnel, diagnosing high abandonment and bounce points
Draw qualitative insight about user experience from quantitative data, and vice versa
Surface friction points and translate them into explicit, testable opportunity areas for the Strategists roadmap
2. Quantitative Data Analysis
Conduct thorough data analysis in GA4 and Shopify to understand how users interact with and move through the site
Build and maintain LTV cohort a
📌 UX Researcher, Data Analyst (India)
🏢 Anatta
📍 India
Reply to this offer
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.