GTF

POSITION PURPOSE:

The Medical Representative has the responsibility:
- To promote Bayer products to healthcare professionals and other relevant target groups to meet/exceed sales targets for assigned product(s) within the allocated territory.
- To execute Customer Engagement Excellence focusing on executing in-clinic promotion leveraging Patient Focused Interactions (PFI) and implement off-clinic promotional activities assigned to specific target Customers and thereby improve Customer relationship.
- To adhere to local regulations, industry, and company policies and code of conduct.

YOUR ROLE AND RESPONSIBILITIES:
- Achieve sales, volume, growth, market share and listing targets for assigned brands.
- Plan, orchestrate and execute HCP engagements, aligned with MCCP by tailored Patient Focused Interactions using right content based on HCP needs priorities.
- Report customer engagement activities in Veeva CRM and take advantage of all available functionality for enhancing customer interaction and experiences.
- Monitor and communicate competition activity to Managers (FLSM,



Management) to reflect market dynamics and potential counteracts.
- Organize / Set-up regular scientific updates (e.g. CME, Scientific meetings) for HCP groups in alignment with defined marketing strategies.
- Self-develop on latest medical/clinical knowledge, brand strategy and tactics, competitive landscape and standard platforms in order to challenge the status quo.
- Collaborate with and provide feedback to Sales / Marketing on MCCP strategies and tactics and identify potential recent sources of business.
- Comply with local regulations, industry, and company policies and code of conduct.
- Distribution Management: Collection of SSRs; Collating Primary vs Secondary sales; Collection of Orders from distributors; Adhering to the sales Credit Policy; Ensuring Phased distribution of orders such that he completes 40% targets by 15th of every month.

WHO YOU ARE:
- Bachelor s Degree in any discip

📌 GTF professional (Ludhiana)
🏢 Bayer Zydus Pharma
📍 Ludhiana