Senior Corporate Marcom (Southeast Asia/India)

Key Responsibilities

Brand Strategy & Regional Positioning
- Drive MediaTek's brand strategy and market positioning across Southeast Asia.
- Develop and execute integrated communication strategies that align with regional business priorities and global brand objectives.
- Build awareness, consideration, and preference for MediaTek technologies among consumers, OEMs, operators, retailers, developers, media, and ecosystem stakeholders.
- Ensure consistent brand messaging while adapting campaigns and narratives to local market dynamics and cultural nuances.
- Strengthen MediaTek's leadership positioning in AI, flagship mobile technologies, connectivity, automotive, smart devices, and next-generation computing platforms.

Integrated Marketing (ATL, BTL, Digital & Experiential)
- Lead regional ATL, BTL, digital, retail, experiential, and event marketing programs across SEA markets.
- Develop annual marketing calendars, campaign frameworks, and launch roadmaps aligned with business objectives.
- Drive integrated campaigns across paid,



owned, earned, and partner channels.
- Collaborate with country teams and agencies to localize campaigns while maintaining regional consistency.
- Track campaign effectiveness and optimize investments to maximize ROI, engagement, and business outcomes.

OEM Co-Marketing, Operator & Ecosystem Partnerships
- Lead strategic co-marketing initiatives with smartphone, smart device, consumer electronics, and IoT OEM partners across the region.
- Collaborate with partner marketing teams to execute product launches, digital campaigns, retail activations, influencer programs, and media outreach.
- Develop scalable regional co-branding frameworks that increase MediaTek visibility across partner ecosystems.
- Build solid relationships with operators, distributors, retailers, e-commerce platforms, and ecosystem partners to amplify marketing impact.
- Support joint business planning and partner marketing i

📌 Senior Corporate Marcom (Noida)
🏢 MediaTek
📍 Noida