This role is for a highly analytical and creative individual with a strong foundation in both Engineering/Technology and Business Marketing. The ideal candidate will possess a B.Tech/B.E. degree combined with an MBA in Marketing and demonstrated experience through projects in branding, lead generation and content creation, utilizing modern marketing tools and technologies.
Key Responsibilities
- Develop and execute comprehensive branding strategies that align with business objectives and resonate with target audiences.
- Conduct market research and competitive analysis to identify trends and opportunities.
- Utilize advanced marketing tools and technologies (e.g., Marketing Automation Platforms, CRM systems, analytics tools) to optimize campaign performance.
- Oversee content creation strategy, including written (blogs, whitepapers), visual (infographics, videos),
and interactive media.
- Manage the planning, promotion, and execution of events (online and in-person) to drive engagement and generate qualified leads.
Required Qualifications
- Bachelor of Technology (B.Tech/B.E or equivalent technical degree) AND a Master of Business Administration (MBA with a specialization in Marketing).
- Candidates must demonstrate practical experience by having completed projects related to marketing, market research, digital campaigns, content creation or similar business areas.
- Robust analytical and quantitative skills, with a data-driven approach to problem-solving.
- Excellent communication, presentation and interpersonal skills.