Roles and Responsibilities :
- Develop and execute BTL marketing campaigns to promote Dr. Agarwal's Eye Hospital's services and drive brand visibility and patient footfall across the assigned region.
- Manage road shows, hoardings, and other activations to increase brand visibility.
- Collaborate with cross-functional teams to plan and implement effective marketing strategies.
- Monitor campaign performance, track results, and provide insights for future improvements.
Job Requirements :
- 3-8 years of experience in BTL marketing or a related field.
- Solid understanding of retail industry trends and consumer behavior.
- Proven track record of successfully executing large-scale events (road shows) and outdoor advertising campaigns (hoardings).
- Excellent communication skills with ability to work effectively with internal stakeholders.