Key Responsibilities
JOB DESCRIPTION
- Design, implement, and manage Pardot marketing automation solutions.
- Create and optimize email campaigns, landing pages, forms, and engagement programs.
- Manage lead scoring, grading, segmentation, and nurturing strategies.
- Integrate Pardot with Salesforce CRM and ensure seamless data synchronization.
- Develop automation rules, completion actions, and dynamic content.
- Monitor campaign performance and provide insights through reports and dashboards.
- Collaborate with sales and marketing teams to improve lead generation and conversion.
- Ensure best practices for email deliverability, compliance, and data hygiene.
- Troubleshoot technical issues related to Pardot and Salesforce integration.
- Support campaign execution and marketing operations activities.

Required Skills
- Strong experience with Salesforce Pardot / Marketing Cloud Account Engagement.




- Good understanding of Salesforce CRM.
- Experience in email marketing and marketing automation.
- Knowledge of lead lifecycle management and campaign optimization.
- Hands-on experience with automation rules, engagement studio, and segmentation.
- Familiarity with HTML/CSS for email templates is preferred.
- Solid analytical and problem-solving skills.
- Excellent communication and stakeholder management skills.

Preferred Qualifications
- Salesforce Pardot Specialist or Consultant Certification preferred.
- Experience working in B2B marketing environments.
- Understanding of CRM workflows and integrations.

Education
Bachelor’s degree in Computer Science, Marketing, Information Technology, or related field.

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