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Your work profile
As a Consultant in our MC Team you ll build and nurture positive working relationships with teams and clients with the intention to exceed client expectations: -
We are looking for a deep expertise in Salesforce Marketing Cloud Personalization Specialist having experience in Marketing Cloud Engagement. This role is heavily focused on designing and implementing real-time, behavior-driven customer experiences using advanced personalization components such as Sitemap configuration, Einstein Recipes, and event-driven architecture,
while also leveraging core Salesforce Marketing Cloud capabilities.
Key Responsibilities
Marketing Cloud Personalization (Primary Focus)
- Design, develop, and maintain Sitemap configurations to capture user behavior, define page types, and enable accurate data collection across digital properties.
- Implement and manage Einstein Recipes for product/content recommendations, affinity scoring, and predictive personalization.
- Configure catalogs, attributes, and user profiles to support advanced personalization use cases.
- Build and manage campaigns, templates, and decisioning logic using rules, triggers, and AI-driven insights.
- Define and track user events (views, clicks, purchases, etc.) and ensure proper event schema implementation.
- Develop segmentation strategies based on real-time and historical behavioral data.
- Integrate personalization across channels (web, mobile, email, and app experiences).
- Optimize personaliz