Job Description: Social Media Executive

Job Title: Social Media Executive

Department: Marketing

Location: [Location]

Employment Type: Full-time

Job Summary

We are looking for a creative, strategic, and client-focused Social Media Executive to manage and grow our brands across multiple social media platforms. The ideal candidate should have expertise in content strategy, copywriting, campaign planning, client communication, and social media analytics. They should be confident on camera, possess a strong creative mindset, and be able to conceptualize engaging campaigns that align with each brand’s identity and business goals.

Key Responsibilities

1. Social Media Management

* Manage and maintain social media platforms including Instagram, Facebook, LinkedIn, YouTube, X (Twitter), and other relevant channels.

* Plan, schedule, publish, and monitor content across all platforms.

* Ensure consistency in brand tone, messaging, and visual identity.

2. Social Media Strategy & Content Planning

* Develop and execute comprehensive social media strategies for multiple brands.





* Research industry trends, competitors, and audience behavior to create impactful campaigns.

* Prepare monthly content calendars and marketing plans.

* Conceptualize cutting-edge campaigns and promotional activities to increase engagement and brand awareness.

3. Copywriting & Content Creation

* Create compelling and engaging captions, ad copies, taglines, scripts, and campaign content.

* Ensure all written communication reflects the brand’s voice and objectives.

* Possess strong understanding of content nuances, storytelling, and SEO-friendly content writing.

4. Creative Conceptualization & Design Coordination

* Understand each brand’s identity, target audience, and business objectives.

* Conceptualize creative designs, advertisements, reels, and visual campaigns.

* Collaborate with graphic designers and video editors to produce high-quality creative assets.

* Provide in

📌 Social Media Executive (Kolkata)
🏢 Anvaaya Global Solutions
📍 Kolkata