Job Summary:

The Technical Product Content Writer is responsible for planning, creating, distributing, and analysing high-quality digital content across multiple platforms to engage target audiences, strengthen brand presence, and drive measurable business outcomes. The role combines creativity, strategic thinking, and analytical ability to develop and execute content marketing strategies aligned with QXs business and marketing goals.

Key Responsibilities:

1. Content Strategy & Planning
- Develop and implement content marketing strategies that align with organizational objectives, including brand awareness, lead generation, and audience engagement.
- Define key themes, topics, and content formats based on audience insights and business priorities.

2. Content Creation & Management
- Create, edit, and publish engaging, well-researched content for websites, blogs, newsletters, social media, and other digital channels.
- Ensure all content reflects brand tone, quality standards, and messaging guidelines.




- Maintain and manage a structured content calendar to ensure consistent publication and timely campaign execution.

3. SEO & Optimization
- Optimize all content for SEO, readability, and engagement to enhance search visibility and drive organic traffic.
- Collaborate with the digital marketing team to monitor keyword performance and implement SEO best practices.

4. Market & Audience Research
- Conduct regular research on audience needs, industry trends, and competitor content strategies.
- Identify content gaps and recommend cutting-edge ideas for improving brand positioning.

5. Cross-Functional Collaboration
- Partner with design, sales, and product teams to create cohesive and impactful campaigns.
- Support marketing initiatives through coordinated content efforts across platforms.

6. Analytics & Performance Reporting
- Track, analyse, and report on content performance using tools like Google Analytics, SEMrush, and social media insights.
- Provide actionable in

📌 Technical Product Content Writer (Tirupati)
🏢 Quaxigma
📍 Tirupati