JOB DESCRIPTION

Position: Area Sales Manager

Description

The role incumbent is responsible to drive sales and distribution for the company products

and manage his or her allocated territory and the customer through his/her sales team.

Eye for business expansion and develop the market to deliver to its fullest potential.

Build a strong distribution network and manage its health effectively.

Responsibilities

Business Objectives:

a. Responsible for achieving Primary and Secondary Sales targets for the assigned

territory through effectively driving KPIs distribution, visibility, freshness and Instore execution, in line with Sales Strategy and Policy.

b. Effectively motivate and manage the teams driving productivity and ensure

attrition within norms.

c. Coach and develop his/her team to deliver on the business objectives.

d. Optimal deployment of manpower and coaching and onboarding new joinees

effectively.

e. Relationship management with his/her distributors and key customers.

f. Market mapping, territory planning and appointment of distributors as per business





requirement.

g. Ensuring distributor investment as per plan and managing the distributors business

health and hygiene as per company norms.

Role:

Sales Planning

1. Defining the Monthly, Quarterly and Annual Business Plan for the assigned area.

2. Detailing the Annual Business Plan in terms of Volume, Distribution, Recent

Initiatives, Market Expansions and Distributor Investment at the route level.

3. Converting the objectives/targets SO-wise, distributor-wise, DSM-wise and beatwise in coordination with the SO team.

4. Develop brand pack, sales and distribution plan for existing and new products by

analysing the sales data.

5. Weak Area Market Development Plan.

6. Develop plans for secondary schemes in line with market requirements.

7. Forecasting and trend analysis.

Customer Management

8. Outlet Growth Mapping of customers to deliver to potential Identify, Evaluate,

prioritize oppor

📌 Area Sales Manager (Chennai)
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📍 Chennai