Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

As an Activation Specialist for our holding company, Miroma, you'll set up, activate, optimise and report on programmatic media campaigns end-to-end, translating client strategy into well-executed, fully optimised activity, underpinned by rigorous QA and documentation within a remote delivery team.

Role:
- Set up, activate, optimise and manage digital paid programmatic campaigns across display, video, CTV, audio and High Impact formats.
- Manage day-to-day trading operations, including bid adjustments, budget management and performance monitoring.
- Analyse performance data to formulate strategy and make informed, timely decisions.




- Translate the strategy set by the client team into transparent, well-executed activation plans.
- Ensure campaigns deliver their budgets in full, pacing accurately to agreed timings.
- Use audience targeting strategies and creative testing to deliver optimised campaigns against client KPIs.
- Proactively identify potential issues in setup, delivery or performance before they escalate, flagging them promptly to the relevant stakeholders.
- Follow established QA processes rigorously, ensuring every campaign is checked and verified before going live and at key points throughout delivery.
- Maintain clear, accurate documentation of campaign setup, changes and decisions to support handover and continuity within a remote team.
- Provide weekly reporting, commentary and end-of-campaign reporting as required, presenting where necessary.
- Work effectively with client teams to ensure an integrated approach across other media channels.
- Liaise with publishers to

📌 Activation Specialist (Gurugram)
🏢 Maker Lab
📍 Gurugram